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Psycho brand universe is rooted in the concept of exploring and embracing every facet of one's personality. Our individual traits take on the meaning we assign to them, highlighting our personal power to acknowledge and accept all aspects of who we are.

Our iconic prints at Psycho draw inspiration from what are commonly referred to as "diagnoses" – these are personality traits currently sparking active discussions in society, such as Perfectionist, Phoneaholic, Shopaholic, Narcissist.

Our mission is to celebrate every facet of one's personality. By acknowledging and accepting these "diagnoses," we empower ourselves to imbue them with a positive context, transforming them into distinctive highlights that reflect our individuality.